2014 Technology Predictions Series: RadiumOne on Mobile

As 2013 winds down, it’s usually healthy for people to make personal New Year’s resolutions for 2014. It’s also a ideal time for record attention predictions.

This is a eighth designation in a multi-part “Technology Predictions for 2014″ array in that attention providers—from Big Data to cloud to mobile—share their predictions about a prohibited tech trends that will take core theatre in 2014. We’ll keep pity all a predictions we’ve listened with we over the subsequent several days.

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Up to this point, we’ve listened Big Data predictions in the initial installation from Saggi Neumann, co-founder and CTO of Xplenty, a cloud-based, code-free, “Hadoop as a Service” platform. In the second installation, we listened Big Data predictions from Quentin Gallivan, CEO of Pentaho, a provider of open-source reporting, analysis, dashboard, information mining and workflow capabilities.

In the third installation, we listened Big Data predictions from Steven Hillion, Chief Product Officer of Alpine Data Labs, a code-free, in-cluster web analytics height that analyzes Big Data and Hadoop. In the fourth installation, we listened Big Data predictions from John Schroeder, co-founder and CEO of MapR Technologies, a program provider of Hadoop record for Big Data deployments.

In the fifth installation, we listened Big Data predictions from Ron Bodkin, owner and CEO of Think Big AnalyticsThe sixth installation brought Big Data predictions from SGI President and CEO Jorge Titinger.

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We’ve listened good predictions for a universe of Big Data in 2014. Next adult is mobile. Mobile is a subject that we during siliconANGLE have been covering closely in 2013. From a created coverage to theCUBE’s live coverage during industry events, we have been pity with we a many impactful developments in mobile. So, what’s in store for mobile in 2014?

To summation a mobile predictions so far, in the seventh installment of a multi-part “Technology Predictions for 2014” series, Bill McDermott, co-CEO of craving focus program provider SAP, offering adult 4 mobile predictions.

Now we’ll hear from Gurbaksh Chahal, owner and CEO of RadiumOne, an promotion program company. According to RadiumOne, a association uses “programmatic promotion to bond brands to business by incorporating first-party information about behaviors, actions and interests demonstrated by consumers opposite web and mobile hold points.”

Here, Chahal predicts a following dual mobile attention shifts in 2014:

Prediction No. 1: Mobile will surpass researcher estimates to paint 30 percent of all digital spend.

Spending an normal of dual hours and 21 mins a day on their devices, consumers are replacing computers and TVs with smartphones and tablets to roller a Web and watch videos. The arise of new anonymous, cookie-less methods of capturing user insights on mobile will assistance advertisers overcome one of a biggest obstacles for marketers—mapping user function between mobile and desktop.

Although stream researcher estimates expects mobile ad spend to boost by 19 percent, RadiumOne predicts that mobile will emerge to comment for 25 percent of all digital spend in 2014.

Prediction No. 2: Location will turn a new retargeting vigilance for mobile.

Elaborating on a personalization theme, subsequent year brands will start utilizing location-based information to some-more effectively strech consumers and successfully modify business opposite a web and mobile.

Mobile ad campaigns will start to precedence extensive analytics to hyper-target existent business in real-time and brand avenues to bond them with their subsequent business on their many devoted device. Wearables and other innovative technologies that investigate consumers’ movements are also a pointer of what’s to come.

 

Stay tuned for a ninth designation of a “Technology Predictions for 2014” series, in that we’ll hear some-more sparkling record predictions from a tip attention vendor.

Click here for the first installation, in that we listened Big Data predictions from Xplenty.

Click here for a second installation, in that we listened Big Data predictions from Pentaho.

Click here for the third installation, in that we listened Big Data predictions from Alpine Data Labs.

Click here for a fourth installation, that we listened Big Data predictions from MapR Technologies.

Click here for a fifth installation, in that we listened Big Data predictions from Think Big Analytics.

Click here for a sixth installation, in that we listened Big Data predictions from SGI.

Click here for a seventh installation, in that we listened Mobile predictions from SAP.

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One thought on “2014 Technology Predictions Series: RadiumOne on Mobile

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