Millennials Want Access to Technical Content Before Purchasing, Finds SDL Study

According to SDL Research on Technical Content, Quality Online Tutorials, Manuals and Communities Influence Millennials Buying Behaviors

SDL, a personality in tellurian calm management, interpretation and digital experience, currently launches a news looking during a approach millennials wish to rivet with brands, and a value they place on present entrance to technical product-related calm via a patron shopping experience.

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Over 40% of Millennials Actively Search for Online Tutorial

The SDL report, ‘Making Your Content Connect with a Next Generation,’ found that 41% of millennials actively hunt for online tutorials, and a third (33%) hunt for technical QA papers and manuals, before shopping a product online. A third (29%) also try to know a size, activeness, and recognition of user communities before completing their purchase.

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The news commentary prove that millennials are also some-more constant to companies that broach product-related content. Almost three-quarters (72%) acknowledge that product information affects their sense of a product, and 71% are peaceful to suggest brands that yield entrance to high-quality technical information.

Brands Need to Offer Easy to Access, High-Quality Technical Content in Multiple Languages

At a time of this announcement, Arjen outpost basement Akker, Director Product Marketing during SDL, said, “Millennials grew adult on digital, and are accustomed to carrying present entrance to any information they want. They don’t design to flip by a paper primer or even download a PDF.”

Arjen added, “This means brands need to offer easy to access, high-quality technical calm in mixed languages, optimized for hunt and delivered opposite mixed formats. Brands contingency support this new approach of enchanting with business by elaborating and improving a approach they create, manage, and broach content.”

The news also highlights how millennials like to rivet with brands, and how they wish their calm delivered. Not surprisingly, millennials wish entrance to product information opposite mixed devices, formats, and channels.

Two-thirds (66%) value interactive content, and 67% design calm to be personalized to their possess preferences and hunt behavior. Millennials also value calm that takes into comment their possess personal context (65%).

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Content Management and Their Role in Connecting with Millennials to High-Quality Technical Content on a Website

Brands can support this direct for high-quality technical information by shortening a complexity of creating, handling and distributing in-depth product calm and technical support during scale. SDL Tridion DX combines a best of Structured Content Management (CCMS), Web Content Management (WCM) and interpretation record to assistance teams emanate and conduct technical calm – like manuals, datasheets, and papers – and improved combine via a examination process.

By handling calm origination and smoothness in this way, companies can offer millennials present entrance to high-quality technical calm on a website, or by any channel or digital device, they select to rivet with a brand.

Currently, SDL is a tellurian dignitary in denunciation interpretation technology, services, and calm management. For over 25 years we’ve helped companies deliver transformative business formula by enabling powerful, nuanced digital practice with business around a world.

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