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Apple enthusiasts eagerly awaiting the launch of the iPhone 15 Pro Max on September 12 might need to brace themselves for a potential delay. Recent information from an insider on the X platform suggests that the release of Apple’s premium iPhone model could be postponed by approximately four weeks due to challenges in production yields. Alongside this flagship, Apple is rumored to introduce four other iPhone models, the Apple Watch Series 9, the second-generation Apple Watch Ultra, and an updated AirPods Pro (2nd Gen) boasting a USB Type-C port.
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The tipster, who goes by the handle @Tech_Reve on X, pointed out that severe yield problems, particularly related to the production of image sensors for the high-end iPhone, may lead to the delay. Apple’s upcoming lineup includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max, all expected to be revealed later this month.
Earlier reports indicated that Apple’s supplier, Sony, was grappling with “insufficient production capacity,” exacerbated by surging demand for 48-megapixel cameras. Interestingly, all iPhone 15 models are anticipated to feature the 48-megapixel primary camera that made its debut on the iPhone 14 Pro models.
It’s noteworthy that this tipster isn’t the only one foreseeing potential production delays for the premium iPhone model. Ming-Chi Kuo, an analyst from TF Securities, voiced similar concerns in a recent Medium post. Kuo stated that the iPhone 15 Pro Max project was the last to kick off, and its mass production lagged behind other models in the series.
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Furthermore, it’s expected that the upcoming iPhone 15 Pro and iPhone 15 Pro Max will come with a higher price tag compared to their predecessors. This price hike is attributed to the rumored shift from stainless steel to a titanium chassis, and the Pro Max variant is speculated to feature a periscope camera, offering enhanced optical zoom capabilities compared to the iPhone 14 Pro Max.
Kuo’s predictions extend beyond the potential delays and price adjustments. He anticipates that Apple could ship up to 225 million units in 2023, potentially surpassing Samsung as the world’s largest smartphone manufacturer. Looking ahead to 2024, Kuo suggests that Apple aims to ship 250 million units, solidifying its leading position in the market next year.
