From Counting Bikes to Crafting Cities: Inrix Scoops Up Ride Report for Urban Mobility Makeover

Buckle up, city slickers and pedal pushers! Inrix, the traffic data titan, has just played a round of Monopoly and nabbed itself a shiny new asset: Portland’s own Ride Report. That’s right, the software whiz that helps your city keep its shared scooters and bikes in line is joining forces with a company that’s all about making your commute less of a headache.

Ride Report, born nine years back, has been like a digital traffic cop for more than 75 public agencies worldwide. Picture this: a bustling metropolis with bicycles and scooters zipping around, all playing nice because Ride Report’s tech-savvy team is keeping tabs. And who’s at the helm? None other than William Henderson, a code-slinging guru who once hung his hat at Square and Apple.

Now, Inrix isn’t your run-of-the-mill newcomer. This veteran, born out of Microsoft’s brainy bosom back in ’04, is the Yoda of transit data, morphing over time into a SaaS Jedi with analytics sharper than a sushi chef’s knife. With a treasure chest that recently got $70 million heavier, they’re revving up to take Ride Report’s cool tech to the next level.

So, what does this mean for you, oh denizen of the urban jungle? Imagine smoother rides, smarter city planning, and maybe a future where your e-scooter tells you the best taco spot to hit on your way home. Stay tuned, because this dynamic duo might just make city living a breeze.